By Basant El-Faramawy
Marks & Spencer has launched its 2026 Christmas advertising campaign featuring actor James Norton in the role of Santa Claus. The British retailer's festive spot presents a twist on the traditional Santa narrative, following Norton's character on a seasonal journey.
The advertisement marks Norton's first major commercial campaign for the high street chain. Known for television roles in "Happy Valley" and "Grantchester," the actor brings a contemporary take to the iconic figure in what M&S describes as a "festive jaunt" designed to capture the holiday spirit.
The campaign launches across television, digital platforms, and in-store displays as the retailer kicks off its crucial Christmas trading period. Marks & Spencer's seasonal advertising has become an annual cultural touchstone in the UK, with previous years' campaigns generating significant public discussion and social media engagement.
