By Karim Hammam
Actor Jennifer Lawrence has launched a new hair care brand, Mes°, debuting with three hero products designed for a low-maintenance routine. The line, developed in partnership with biotech company Arcaea, includes a repair mask, restyling serum, and volume mist, all tested on all hair types.
Product Lineup and Pricing
The Multitask Repair Mask, priced at $52, is applied to dry hair and can be left on for as little as five minutes. It contains squalane and coconut oil to strengthen and repair damage. The Off-Duty Restyling Serum, at $44, adds shine, tames frizz, and protects against heat up to 450 degrees Fahrenheit. The Good Roots Volume Mist, costing $34, aims to add volume while reducing scalp oiliness, potentially replacing dry shampoo.
Bundle Discount
For a limited time, the three products are available as The Low Maintenance° Edit bundle for $120, down from $130, offering an 8% discount. The brand emphasizes a streamlined three-step process to extend hairstyles through day four.
