By Islam El-Sakka
Danish comedian Rasmus Wallbridge spent four months believing he was co-writing and starring in a horror-comedy feature film with his longtime creative partner, Martin Johannes Larsen. The project turned out to be an elaborate hidden-camera television prank titled “Everyone Loves Rasmus,” which premiered on broadcaster TV 2’s platforms on Oct. 26.
Four-Month Deception
For most of the shoot, Wallbridge thought he was developing a Danish horror-comedy with Larsen. Hidden cameras were tucked behind mirrors, disguised as coffee cups and USB sticks, and even sewn into his clothing, capturing his interactions with people he believed were actors and collaborators. Over 100 people were involved in the production, including various Danish celebrities, most of whom knew the true nature of the show.
Show Pulled After Backlash
The series was pulled less than a week after its premiere following a huge public outcry in Denmark. TV 2 issued an apology to Wallbridge. The broadcaster said Wallbridge was told the truth before the show aired and had the power to block the broadcast.
Comedian's Reaction
“It’s pretty crazy to think about what was actually going on around me,” Wallbridge said. “I threw myself 100 percent into the film project because it’s a huge dream for me, so I was deeply invested in the whole thing.” He added that as a comedian he could see why it was fun, comparing the experience to the Danish comedy “Klovn.” In late October, Wallbridge wrote on Instagram that he was aware of the public debate but chose to stay silent, noting that those closest to him knew nothing about the real nature of the series during filming.
Criticism and Apologies
Critics accused the production of gaslighting Wallbridge throughout the experience. Some argued that the involvement of influential figures may have pressured him not to block the release. TV 2 reported that cast members, their families, and others involved received abusive messages and direct threats. Larsen apologized, stating the series was meant as a homage to Wallbridge, not mockery.
