By Ahmed Abdelsalam
Trading Standards has warned that counterfeit beauty products seized across the UK contain dangerous levels of mercury, lead and methanol. Tests on 50 seized items revealed 13,200 parts per million of mercury in one skincare product, high lead levels in lipstick, eyeshadow and contour products, and a counterfeit fragrance composed of about 80% methanol, a toxic alcohol that can cause serious poisoning.
High Levels of Mercury, Lead, Methanol Detected
Mercury is increasingly found in skincare products, and repeated skin exposure can damage kidneys and the nervous system. Lead in makeup poses risks to the brain, nervous system and kidneys, particularly for children and during pregnancy. Nicotine was also detected in counterfeit perfume.
Rise in Counterfeit Purchases Among Young Adults
According to the Intellectual Property Office (IPO) counterfeit goods tracker, about 20% of 18- to 24-year-olds who bought beauty products last year knowingly purchased counterfeits, up from 6% in 2023. Surveys by Trading Standards found nearly three in four buyers of counterfeit cosmetics and toiletries made their purchases online.
Recent Seizures and Raids
In July, the Police Intellectual Property Crime Unit and Greater Manchester police seized 1,666 counterfeit hair products, including extensions, shampoo and conditioners. A separate raid in Bolton by Trading Standards officers uncovered £2 million worth of counterfeit goods, including perfume, cosmetics, clothing and vapes at a production facility in a commercial property.
Experts Warn of Hidden Health Risks
Independent toxicologist Rani Ghosh said unsafe cosmetics may cause visible reactions such as irritation or swelling, but internal effects from substances like mercury and lead may not be immediately obvious. Helen Barnham, head of enforcement engagement at the IPO, said counterfeit products can look remarkably convincing but are made in appalling, unhygienic conditions without safety testing.
IPO Launches 'Face the Fakes' Campaign
The IPO is launching a campaign called Face the Fakes, working with content creators and the beauty industry to highlight the harms of counterfeit products. Millie Kendall, chief executive of the British Beauty Council, said the industry puts enormous care into safety and trust, and counterfeiters trade on that reputation without meeting the same standards.
