By Salma El-Sakka
Kellogg’s has reformulated its Rice Krispies and Coco Pops cereals, removing rice from the ingredients list and replacing it with rice flour and corn flour due to what the company describes as “changing weather conditions” affecting grain supplies.
Climate crisis drives recipe change
A spokesperson for Kellogg’s said the shift reflects how the climate crisis has affected the quality and availability of some rice and grains used in its most popular cereals. The updated recipes have been assessed for taste, appearance and texture, and the company says it is listening to consumer feedback.
Nutritional profile maintained
Both cereals remain classified as non-HFSS — not high in fat, salt or sugar — and contain no artificial colours, flavours or sweeteners. Fibre, vitamin D and iron levels are unchanged.
Wheat gluten added, allergen warning updated
The new formulations include wheat gluten, meaning the products are no longer suitable for people with a wheat allergy or coeliac disease. Previously, the cereals carried a “may contain gluten” label because they were made in a facility that handled gluten-containing cereals. Now wheat will be declared as an allergen on packaging and highlighted in bold in the ingredients list.
Prominent labelling on packs
Both cereals now carry prominent labelling alerting consumers to the change.
Sales decline backdrop
The reformulation comes as Rice Krispies sales are declining in both value and volume, according to the Grocer magazine’s top products survey for 2026.
